DJ Khaled x DJEEP Luxury Video Box
Consumer brand marketing · Custom BoxFlik video box
When DJEEP wanted to put a lighter in the hands of one of the most recognizable names in music, a flat press kit was never going to carry the moment. FL Solutions built a custom BoxFlik video box that opens to a screen and plays the second the lid lifts. DJ Khaled opened it on camera, and the object did exactly what it was made to do. It made the reveal feel like an event.
This is the piece our clients reach for when the recipient is a whale and the first impression has to land in one try. The screen sits inside a rigid luxury box, the film starts on open with no app and no link, and the whole thing reads as a gift rather than an ad. For a launch built around a marquee name, the box becomes part of the story people talk about afterward.
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