Cisco Custom Video Book

Enterprise technology is a long sale with a lot of stakeholders, and getting the story straight in front of the right people is half the battle. FL Solutions built Cisco a custom video book with a 7 inch IPS screen bound into a hardcover format. It opens like a book and plays like a demo, so the pitch travels the same whether it lands on a desk or gets handed across a table.

The video book format works here because it reads as premium and considered, which is how you want a major technology brand to show up. The screen and speakers are tucked into the spread, the piece is rechargeable, and the message plays itself the moment the cover opens. For account based selling into large organizations, that is a door opener the flat deck never was.

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