Key Takeaways
- High Open Rates: Well-designed video boxes with trackable QR codes, attract attention and get opened far more than standard mailers.
- Track Recipient Engagement: Measure ROI by monitoring QR code interactions., landing pages specifically for this campaign, follow-ups, meetings, and closed business. Companies that use these methods have seen continual growth 25%+ year after year
- Boost Retention & Repeat Business: Video boxes stay on desks, keeping your brand top-of-mind long after the holidays, especially with the custom branded product inside the box, whichever gift your company decides to include inside the video box.
- Encourage Social Sharing: Branded hashtags, QR codes, and personalized messages turn recipients into organic brand ambassadors. Especially when sending a video box to influencers that will share on social media.
- Work With Experts: Partnering with FL Solutions ensures your campaign is creative, measurable, and ROI-focused. They will proof each project and suggest any changes needed to bring more ROI. FL Solutions has been in the marketing space for over 20+ years and continues to work with national brands day to day, this gives the advantage of what has worked in the past, what is not recommended, and they will help every step of the way.
Investing in a holiday video box campaign is a bold move, but how do you know it’s working? Unlike generic gift baskets or mass-printed cards, video boxes are designed to deliver real, trackable results. They create memorable, multi-sensory experiences that strengthen relationships while offering tangible ways to gauge their success. With any campaign it helps for the sales team to follow up, and or speak to them before they send the gift.
Here are four key metrics to measure the impact of your holiday video box investment.
1. Open Rate: The First Win
The first hurdle in any marketing campaign is simply getting your audience to open what you’ve sent them. With traditional mailers, there’s a risk of being tossed in the trash unopened. Emails may be seen, or they may end up in someone’s junk folder.
But an attractive, well-designed video box is nearly impossible to ignore. Who can resist opening a package that arrives on their desk, promising something to be discovered inside? Video boxes naturally deliver a high open rate, because curiosity (and stellar design) always wins. If you’d like to see some of our video boxes and brochures at work for our clients or get ideas for your own marketing or holiday campaign, click here to learn more. How do you know they opened the video box? By using a trackable QR code specific to that campaign, as well as following up in the email, we sent you a gift that would love to speak to you for 5 minutes. Whatever your pitch is, video boxes will open the doors not easily open for you.
2. Recipient Feedback & Follow-Ups
Devise how you can measure how recipients respond after receiving their box. With your recipient list, you can measure several metrics. Are they reaching out? Did they schedule a meeting? Did you receive a thank-you? Did they scan your QR code on the video box?
The quality of post-delivery interactions tells you how well your message resonated. Keep an eye on follow-up conversations, inquiries, or even simple “wow” emails that confirm the impact. One more important thing before sending out your holiday boxes—get creative and strategic with your marketing team on how to ride the communications momentum you will have started with your holiday video boxes into the first quarter of the new year and beyond.
3. Retention & Repeat Business
A key ROI metric is what happens after the holidays. Does your brand stay top of mind? Many recipients keep video boxes on their desks or shelves as a memento, giving your brand a longer shelf life and memorability than standard gifting. Track retention, renewals, and repeat orders in the months following your campaign to gauge long-term impact.
4. Social Shares & Word-of-Mouth Buzz
Want to amplify your campaign’s reach? Encourage recipients to share their unboxing experience. Here are a few ways to boost social engagement:
- Include a branded hashtag and invite them to post their unboxing on LinkedIn or Instagram.
- Add a small insert with a QR code linking to a contest or giveaway for sharing.
- Personalize the video message with a shoutout that makes them feel seen and valued.
- Partner with influencers or VIP clients and offer to reshare their content on their own channel, social media, or your brand channels.
When a gift delights, people talk. Give them the tools to spread the excitement and become your organic brand influencers!
Make Every Metric Count with FL Solutions
A well-executed video box campaign doesn’t just deliver a gift—it provides measurable results. From creative design to fulfillment strategy including direct mailing so your team doesn’t even have to pack and mail, FL Solutions helps you build campaigns that impress and perform. The sooner we get a jumpstart on your corporate holiday list, the more ready you will be to turn your holiday gifting into ROI! Contact us today, and let’s make this a holiday season your customers won’t soon forget!
At FL Solutions we provide creative story telling in every product, for over 20 years building custom products for national memorable brands. Call us 727-365-2937 you will actually speak to a real person, not a bot.
FAQs: Measuring Your Video Box Campaign ROI
Q1: How do you measure the ROI of a holiday video box campaign?
ROI can be measured using metrics such as open rate, recipient feedback, follow-ups, retention, repeat business, and social sharing. Tracking these indicators helps you understand the campaign’s effectiveness and long-term impact. You can start with adding a unique QR code to the video box and each scan can even be designated to a specific person or company. Or you have one QR code that will take them to a specific landing page and all tracking of sales and open rate is done this way.
Creating a unique phone number only used for the video box campaign can also help track. Remember it is not only one time, close a sale. These are tools to create the initial interest or the follow up and help get your company noticed in ways they normally would just delete an email, because they already get 5,000 emails a day. By sending a physical product with your best elevator pitch on it, this gives more opportunity than all other channels. It is a product they do not just throw away, and you leave them with a branded gift inside the video box as well.
Q2: Why are video boxes more effective than traditional gifts?
Video boxes deliver a personal, interactive experience that stands out. Unlike generic gifts, they encourage engagement, are more memorable, and provide measurable results that can be tracked for ROI, by using the trackable QR codes, phone numbers, landing pages, and more.
Q3: How does FL Solutions help with holiday video box campaigns?
FL Solutions designs, produces, and direct mails the custom video box mailers especially for holiday video box campaigns. They help with creative messaging, strategy, and ROI tracking to ensure each campaign delivers measurable results and memorable experiences.
Q4: Can video boxes be personalized for clients?
Yes, video boxes can include custom messages, names, and tailored content to make each recipient feel valued and connected to your brand. FL Solutions has a full staff of in-house creative team from design to video production, if this service is needed. Every design is thoroughly looked over by our team and provided suggestions for the best ROI.
This is why over the last 20+ years of FL Solutions branded products, and making video boxes, over 80% of our business is from recurring clients, national brands that are continuing to reach out for fresh campaign ideas and marketing tools, what’s new, etc.