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Understanding Video Marketing Product Terminology

Loading Videos and Charging

Every video marketing product includes a USB cable that is used for copying your videos, photos and music onto the video player, and is also used for charging the internal battery. Putting your videos onto the player is a simple as connecting the video player to your computer and dragging your videos onto the VIDEO folder. Watch our demonstration video below. While your video book is plugged into your computer, it will also charge. You can charge many video products at the same time using a powered USB hub.


Video Aspect Ratio

Before 2000, most televisions and computer monitors had an image that was nearly square with a 4:3 aspect ratio, meaning the image is 1.33 times wider than tall. By 2010, the more rectangular shape of widescreen had taken over with a 16:9 aspect ratio, meaning the image is 1.78 times wider than tall.

A video player is directly compatible with only one aspect ratio. So a widescreen video will not correctly fit onto a video business card. The widescreen image, being too wide, will either be cut off on both sides or will be smushed in from both sides (causing the image to be too tall and too thin). Here are examples of how widescreen images might be altered on a video business card. Another option is thin black bars across the top and bottom, with the video scaled down to fit to width.

16:9 video cropped on 4:3 video product16:9 video cropped on 4:3 screen
16:9 video smushed on 4:3 video product16:9 video smushed on 4:3 screen

The same goes for a 4:3 video on a widescreen video book, video brochure or video folder. The video is not wide enough to fill the screen, so both sides will have a black bar filling up the extra space, or the image will be cut off on the top and bottom, as seen here.

4:3 video with black bars on 16:9 video product
4:3 video cropped on 16:9 video product

So aspect ratios should be considered when selecting your video and video product.

IPS Screen

IPS, or in-plane switching, is a screen technology that increases the left-right viewing angle to 180° so that multiple people can watch the screen at the same time with equal clarity and color quality. This becomes important with video marketing products because they are viewed while held in the hands, and not from a distance as with a television.

Touch Screen

Enhance user interaction by adding touch screen technology to your brochure! Touch screen brochures have no physical buttons on the video player, leaving more room to present your message. This option is used on video brochures that have multiple videos, or a video plus a slideshow, multiple slideshows etc. With this option, you can design your own menu, or use our default icons with your titles. Touch screen is also required for a really amazing option, 360° videos.


360° Videos

Also known as emersive videos, 360° videos are recordings shot using an omnidirectional camera, providing a view in all directions at the same time. During playback on a normal, flat display, the viewer has control of the viewing direction by using the touch screen. The viewer can look to their left, right, up or down, simply by swiping with their finger.


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