Maybelline is a multinational cosmetic company based in New York that utilized sample products as a way to create traffic to their product release and generate sales. What a great idea they had to merge the top of the line marketing video within the product video mailer itself. When the end user opens the video mailer it begins to play the promo video with the sample product right in front of them.
Solution:
By Building a lightweight foam product insert to hold the sample inside the video book, Maybelline was able to send samples of their mascara to partners, and potential partners. Their results were further amplified by handing out and direct-mailing the video books, creating a video mailer. The use of a video book allowed them to give fast information to partners and capture attention quickly. Maybelline continues to be an innovative cosmetic provider and grossed 29.5 billion dollars by the end of 2018 (the year of the product’s launch).
Lightweight custom Video mailer – to give samples of new mascara away – chose top partners to mail samples to. Partners engulfed in ad video. Maybelline continues to be an innovative cosmetic provider, previously growing by % in 2021.