Why Using a Digital Video Brochure works:
Cardstock cover with decorative mailing box to highlight their financial services, BethPage Federal Credit Union wanted to create a mailer to send to highly listed partners, showing the benefits of their packages.
Solution:
The use of a video brochure allows individuals the information not only in print but in digital format as well. Seeing a piece of information in three unique ways increases chances of information retention, and by incorporating information digitally, in print and on the mailer box itself, Bethpage was able to increase their chances of retention among their partners. Not only that but their unique way of branding set them apart from other competition.