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7″ Screen Video Brochure Babyliss

Why Use a Video Brochure?

A video brochure mixes the perfect promotional video with print, in this case study Babyliss chose to use a pearlescent paper to highlight the brand’s colors and sophistication.
Babyliss’ release of their professional hair styling tools called for audience retention and growth. BabylissPro has been making professional styling tools for over 50 years and is trusted by hair stylists and barbers across the globe. They wanted a unique way to show the product in action as well as the print material facts together, and the7 inch LCD screen video brochure was the solution.

Solution:

To promote the Babyliss Pro hair tool line, the video brochure highlights the wonderful results of using hair accessories from Babyliss’ pro line. With our 5 button menu option on our video book, they chose the buttons to be specific: Marketing, Technology, and Services. Being specific with the menu this way the viewer can choose which area they want to view first. Babyliss allowed for the maximum information retention. Users are able to pause and play video, rewind and fast forward to take in as much of their promotional video as possible. This allowed them to gain more resale partners and direct sales. They were very pleased with the results of the video brochure.